HANDI, apromisingbrandand a dark horsein lube industry. HANDIhas been engaged in lube industry since 1990s. After decades of development, HANDIGroup is now recognized as The FourthOil Company in China for itsastonishingupstream capacity. However, as a domesticlubricating material enterprise with dream and responsibility, HANDI has never stopped striving for excellence.

HANDI　aims at high-end lubricant market in the recent year. Handi Lubricant Technology (China) Co., Ltd. and Handi Lubricant Technology (Taicang) Co., Ltdare established. HydroEnergy series gasoline engine oilsand HydroDragonseries diesel engine oils and industry oils are launched.These products all adopt Handiself-ownedHYDROPUREtechnology, which significantly enhance the lubricating andantiwarperformance ofoil, thus improving protection to machinery by 20%.

Handi’s channel network is growingas fast as its lube business.Distributors’ branded shopsmushroom allover China. Based on the idea ofgood channel value chain and user experience, Handi Lubricant will continue its sustainable development strategy of build national high-end lubricant brand and win-win with distributors.

Handi Lubricant has initiated the“100 Shops in 100 Cities”and“5+5” campaign in the second halfof this year.This campaign chooses 100retail shops in 100 key cities (one shop in one city) to build them into Handi image model.Five big distributors are chosen in each provinceandeachwill be givenpreferentialpolicies tosupport five retail shops. This campaign aims to build a network covering the whole country with very clear core area.Up till now, Handi Lubricant has held nearly 50“Inherit Qualified Production, Win the World Lubrication” brand promotion meeting in over 20 cities in 10 provinces. Since the first brand promotion in Zhengzhou on 22 June, this Hydro-Whirlwind has swept across every corner of China withirresistiblemomentum. Each brand promotion meeting is a hit in local and attracts huge a flood of orders.Brand promotion meeting is an important weapon of Handi to fight competitors and to build its image of national high-end lube brand.It reinforces Handi’s influence in channel and high-end position in the market.

“Inherit Qualified Production, Win the World Lubrication” brand promotion in Yuxi

“Inherit Qualified Production, Win the World Lubrication” brand promotion in Zhengzhou

“Inherit Qualified Production, Win the World Lubrication” brand promotion in Changchun

Focusing on self-owned industry chain and technological innovation and winning at the scratch line is Handi’smagic key. Handi Lubricantattaches great importance to channel layout, branding and supply chain building, which are solid foundation for Handi’s ambition. Handi Lubricant will continue to investon channel, retail shops and industry chain towin theBlueOcean.