The year's plan is in the spring. In spring, the spirit of hibernation chaos begins to yearn for clarity. This is the season for reading books. In the city of Beijing, where the sun is warm or rainy, the floor-to-ceiling window in the corner of the office is buried in reading, a book that is a good book, and more than a million.

Spring is a day of reading. "spring reads, it tastes long, it grinds it, the pen blossoms..." It is. In this early spring season, the entire staff of hanland lubricants has begun to enter the state of intensive study. In order to study to grow together with you, and to help them better growth of knowledge and experience, Mr Han group board Wu Hanling 25 sets of epw emmar management suits, given lubricating oil of han nationality staff to read.

Every book, "said Mr Wu Hanling face to face with enterprises in the era of changing management difficulties encountered in the flood and develop pain points, to explore the road to the management of the enterprise under uncertain conditions. Looking forward to lubricating oil of han colleagues to read in the spring of 2017, with the correspondency of han nationality and can find inspiration."

(1) the illusion of management: the intoxicated fantasy of reality.

To understand the reality of the management of the romantic and uncomprehending management of the world

The recommendation: in management, many of the common sense itself may be chaotic. The manager's daily thoughts wander between reality and illusion. The illusion of management: the intoxicating reality of fantasy is an attempt to make managers aware of the illusion and improve the effectiveness of management decisions.

(2) strategic management: business model innovation

Presenting the essence of strategic management reveals the path of business model innovation

Recommended language: the essence of strategy is to seek their own characteristics and the requirements of the external environment, contains the basic mission of enterprise, that the enterprise's unique positioning, open a source of competitive advantage, create excellent operating performance for a long time. The strategic management: business model innovation to readers of all kinds of managers and related a classical strategic management theory and business model innovation is a concise text. Encyclopedia is firmly embedded in international mainstream community strategic management and business model research, the heavy solid theoretical basis, the fusion of Chinese and foreign typical cases and the latest practice.

(3) management decisions: confronting the real world.

To deal with the complexity and uncertainty of the world

Recommendation: the core of management is decision-making. And finite rationality is the norm for policymakers. Due to cognitive biases, time pressure, cost constraints, political secrets, and other factors, and all kinds of complexity and uncertainty associated with decision making and the effect of optimization of decision-making is usually not possible. How to carry on the local search based on limited information and timely effective judgment, so as to achieve relatively satisfied with the decision as a result, but the actual challenges facing policy makers.

Management decisions: face to face with real world explode management lies, to face the real world, to explore the management decision makers should ideally what to do with, but pay more attention to the real world of human behavior, and the true nature of things, and thus help improve management decision makers in the real conditions of judgment and decision quality.

About the author

Ma hao is a professor of management at the national institute of development at Peking University and director of the BiMBA business school at Peking University. The main research direction is enterprise management strategy and business model innovation, entrepreneurship and innovation management, m&a strategy and diversified company management. This paper mainly deals with strategic management, business model innovation, management decision, m&a management and so on.

He has published more than 20 papers in the mainstream journals of English management in North America and Europe. More than 100 articles were published in Chinese newspapers. There are more than ten kinds of books in Chinese and English. We provide high-level management training, strategic consultation and custom research for many domestic and foreign enterprises such as tencent, vanke, dupont, Siemens, bayer and Pfizer.