The 17th China International Lubricants and Technology Exhibition (Inter Lubric China) was convened in the Pazhou Exhibition hall, a complex of China Import and Export Fair in Guangzhou from 20th-22rd September, 2016. Handi Group along with two subsidies, Hainan Handi Sunshine Petrochemical Co., Ltd. (HDS) and Handi Lubricant Technology (China) Co., Ltd., attended this exhibition and attracted a great deal of attention.

As the most professional, authoritative, large-scale and international brand exhibition in the industry, Inter Lubric China has been successfully held for 16 year consecutively. This year's exhibition is at an unprecedented scale, gathering major brands and elites in the industry from domestic and abroad. Handi Lubricant, supported by the well-known China’s Fourth Barrel of Oil – Handi Group, has overcome the difficulties and challenges in its first year, made a brilliant show in the exhibition and won recognition and reputation from customers and competitors with its excellent quality and strong technology. 

Build a world famous high-end Chinese lubricant brand supported by high-end industrial chain

With Handi Lubricant new product being launched in last September, Handi Group started marching to its ambitious vision of Being China’s Fourth Barrel of Oil. In order to build a world famous high-end Chinese lubricant brand supported by high-end industrial chain, Handi Group leverages its advantages in base oil resources and expands cooperation with top additives companies like Chevron, Infineum, Lubrizol and Afton to establish Handi Lubricant Technology (China) Co., Ltd. and Handi Lubricant Technology (Taicang) Co., Ltd. What’s more, an advanced blending plant of 500,000 MT/year capacity with R&D center is under construction in Taicang, Jiangsu.

Handi people believe that “self-owned industrial chain enables leading position at the scratch line”. Handi Group got involved in lubricant industry since 1990s.  Today’s HDS is already an old brand famous for producing and selling base oils. Based on its self-developed world leading technology - HYDROPURE technology, “HydroEnergy” gasoline engine oil and “HydroDragon" diesel engine oil are developed, both of which are environment friendly lubricants with excellent customer experience. And the LUBTOP 2016 Technological Innovation Award won on 19 Sep. is another strong proof of Handi Lubricant’s brand strength.

Handi has fully upgraded HydroEnergy SN grade engine oils since May this year. The star product – upgraded HydroEnergy X7 was launched with unique technology of "Mo4-PNP", which can improve the oil performance engine power in overall aspects by reducing sludge and carbon and providing  better anti-erosion and anti-oxidation.

Build an organized automobile after-sales market and be the role model of industry

While concentrating on the R&D of high-end products, Handi Lubricant also devotes itself to the development of the entire industry. With the rapid growth of China's passenger car ownership and growing age of cars, the development of automobile after-sales market attracts more and more attention. However, with the after-sales market growing larger, disorders occur inevitably, in particular the uneven components/parts quality and maintenance techniques. Therefore,  a robust and effective standard is in urgent need to organize and manage the market.

As one of the first pilot enterprises for producing components with the same quality, as well as the Vice Chairman of the CAMRA-ARPC (China Automotive Maintenance And Repair Trade Association Auto Repair Parts Committee) and Expert engaged by CAMRA-STC (China Automotive Maintenance And Repair Trade Association Standardized Technology Committee Repair Components Working Committee), Handi Lubricant plays an active role in making a national-level industry standard for components with the same quality and works together with industry associations and government agencies to build a standard system for car components, making Handi products the benchmark in industry.

Furthermore, Handi Lubricant, together with Chinese Society for Internal Combustion Engines, China Engine Association, Society of Automotive Engines of China and other famous enterprises, established an Alliance for China Engine Oils Standard Development. They work shoulder to shoulder to explore and establish an independent Chinese standard system for engine oils and build a robust and organized after-sales market in China. 

Conclusion

Rome is not built in a day. It takes a long time for Handi’s vision to come true. Handi people have devoted tremendous efforts and achieved technological breakthrough and successful brand building. Handi will continue to work hard and achieve more. The brilliant show in Guangzhou exhibition is a signal of Handi’s strategic layout across China. In the future, Handi will take a more solid pace, hold high the banner of national brand, overcome all the obstacles, and create new glories for China’s lube industry.